Sterling Wealth Management was looking to break away from the traditional ideology regarding how a financial services website should look like.
Blog & Newsletter
The client was looking to integrate a blog with the goal of driving more traffic to their website. In addition to blogging capabilities, they also wanted a newsletter to keep visitors engaged & coming back to the site.
Free Download
In addition to the blog & newsletter, the client wanted to offer a freebie to customers to collect their contact info and assist in converting them.
Solutions
Modern & Trendy Financial Website
To create the look and feel for the design the client wanted, we decided to use a classical blue gradient for the backgrounds and light blue for the accents and icons throughout the website. We use a bold font to convey that Sterling Wealth is a friendly, welcoming, and helping service.
Blog & Newsletter
We integrated a blog for the website that allowed the company to share their financial thoughts and allow website visitors to see how they think. The blog has proven to be quite useful at attracting new clients.
Free Download
As a way of attracting more clientele, we decided to freate a "free financial checklist" download. By doing so, we were creating content that would be constantly referenced. This creates an opportunity for visitors who have already left the website to be converted at a later date.
Sterling Wealth Management
At Sterling, we believe wealth management doesn’t have to be complicated. Our services are designed to give you the knowledge and confidence you need to take control of your finances. With a combination of investing and consulting services, the Sterling team gives you all the resources you need for sound decision making. We’ll do the heavy lifting. You’ll make the memories.
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